# Rant About Free Software The majority of internet users expect nowadays to get "free" products that are sponsored by advertising. Aside from the obvious, this business model has one more huge side-effect when it comes to software – poorly designed UIs that aim to satisfy everyone (and piss-off no one). That is because **companies are awarded for increased market share (which attracts more advertisers), and so they aim to make 100% of the population 60-80% satisfied** (or even less, if the competition is similarly lacking). Quirky app designs are thus out, and **plurality of features is given priority at the expense of a cluttered interface (because god forbid the competition has a feature you don't).** In this regard, companies that make products like YNAB and HEY are a breath of fresh air. They don't care about market share (because they're paid directly), so they can allow themselves to be opinionated and thus make 10% of the population (or less) 100% satisfied. Quirky (or minimalistic) UIs are in, and the focus is on a specific feature set that is aimed at a smaller group of people.